VANS EVDNT
To support the launch of Vans most innovative shoe, the EVDNT Ultimate Waffle, we created a global launch activation toolkit with custom visuals that complemented the product’s innovation.
In addition to developing the campaign's identity, we collaborated with creative technologists to translate the sneaker’s features into a sonic visualizer that generated audio-reactive visuals in real time so local regions could activate with live performances or virtual concerts.
In addition to developing the campaign's identity, we collaborated with creative technologists to translate the sneaker’s features into a sonic visualizer that generated audio-reactive visuals in real time so local regions could activate with live performances or virtual concerts.
CREDITS
Role: Sr. Designer + Art Director
Agency: Imprint Projects
Creative Director: Mary Fagot
Creative Technologists: Vera Van De Seyp, Sean Zelmmer, Patrick Hübner
Motion Designer: Cat Owens
Agency: Imprint Projects
Creative Director: Mary Fagot
Creative Technologists: Vera Van De Seyp, Sean Zelmmer, Patrick Hübner
Motion Designer: Cat Owens